AYUSHMAN
BHAV HEALTH CAMPAIGN – POLITY
News: With Ayushman Bhav campaign, Health
Ministry aims to provide healthcare services to ‘maximum number of people
possible’
What's
in the news?
●
With the Ayushman Bhav campaign, which
will be inaugurated by President Droupadi Murmu virtually from the Rashtrapati
Bhavan, the Union Health Ministry aims to provide healthcare services to every
village and town in the country.
Key
takeaways:
●
The campaign, initiated by the Health Ministry, is aimed at providing a
comprehensive nationwide healthcare initiative to saturate coverage of
healthcare services, reaching every village and town in the country.
●
As part of the campaign, the Ministry will
also launch Ayushman Apke Dwar 3.0 programme, which will allow eligible
beneficiaries enrolled under the PM-JAY scheme to download their health card on
their own.
Ayushman
Bhav Health Campaign:
●
The ‘Ayushman Bhav’ campaign is a
comprehensive nationwide healthcare initiative that aims to provide saturation
coverage of healthcare services, reaching every village and town in the
country.
Features:
●
The campaign is a collaborative effort spearheaded by gram panchayats in
coordination with the Department of Health, other government departments, and
local elected bodies in the rural and urban areas.
Significance:
●
It would ensure that patients getting
screened at the Health Melas can access timely treatment at the Health Melas.
Components
of ‘Ayushman Bhava’ Campaign:
Ayushman Bhava is an
umbrella campaign comprising three key components:
1.
Ayushman Apke Dwar 3.0:
●
It is aimed at creation and distribution
of Ayushman cards to all remaining eligible beneficiaries;
2.
Ayushman Mela:
●
Weekly Healthy Melas will be held at the
level of Ayushman Bharat (AB)-Health and Wellness Centres (HWCs) and Community
Health Centres (CHCs) and
3.
Ayushman Sabha:
●
A village/ward level sabha to be held to
enhance awareness about various health care schemes and services.