E-CIGARETTES - SCI & TECH

News: Don’t promote electronic cigarettes, Information & Broadcasting Ministry tells media, TV channels

 

What's in the news?

       The Information & Broadcasting Ministry warned the print media, TV channels, OTT (over-the-top) platforms and digital media against directly or indirectly promoting electronic cigarettes.

 

Key takeaways:

       The Ministry said that the print, electronic and digital media entities are accordingly advised to ensure that the aforementioned statute is not contravened either by way of advertisement or any promotion or other campaign, etc.

       Such an act was in violation of Section 4 of the Prohibition of Electronic Cigarettes (Production, Manufacture, Import, Export, Transport, Sale, Distribution, Storage and Advertisement) Act, 2019, which prohibits advertisements that directly or indirectly promote the use of electronic cigarettes.

 

E-cigarettes:

       E-cigarettes are battery-powered devices that heat a solution of nicotine and different flavours to create an aerosol, which is then inhaled.

       These belong to a category of vapour-based nicotine products called Electronic Nicotine Delivery Systems (ENDS).

 

Government ban:

       In 2019, the Indian government banned the production, manufacture, import, export, transport, sale, distribution, storage and advertisement of all ENDS.

 

Ingredients:

       E-liquid is composed of five ingredients: vegetable glycerin (a material used in all types of food and personal care products, like toothpaste) and propylene glycol (a solvent most commonly used in fog machines.)

       Propylene glycol is the ingredient that produces thicker clouds of vapor.

       The World Health Organization says, adding that these solutions and emissions also contain some solutions that are considered to be “toxicants”.

       The aerosol containing a suspension of fine particles and gases simulates cigarette smoke. Following a puff, the aerosol is delivered to the user’s mouth and lungs and the rest is exhaled.

 

Impacts of E-cigarette:

       The use of ENDS or e-cigarettes adversely affects almost all the human body systems with impact across the life course, from the womb to tomb.

       The cartridges used in ENDS or e-cigarettes are filled with liquid nicotine, flavouring agents and other chemicals.

       A typical cartridge contains about as much nicotine as a pack of 20 regular cigarettes and can act as a potential source for nicotine addiction.

       Studies on these nicotine solvents had shown a varied degree of release of potential carcinogens depending on the battery output voltage.

       The liquid-vaporizing solutions also contain toxic chemicals and metals that have been demonstrated to be responsible for several adverse health effects, including cancers and diseases of the heart, lungs and brain.