MANN KI BAAT - POLITY

News: PM Modi’s Mann Ki Baat hits a century today

 

What's in the news?

       Prime Minister Narendra Modi’s popular radio program had completed 100 episodes.

       Yoga, women-led initiatives, youth and cleanliness are among the most touched upon topics over the last eight-and-a-half years of Prime Minister Narendra Modi’s radio show ‘Mann Ki Baat’, which began in October 2014.

 

Mann Ki Baat:

       Mann Ki Baat is an Indian radio program hosted by Prime Minister Narendra Modi in which he addresses the people of the nation on All India Radio, DD National and DD News.

       The main purpose of the program is to “establish a dialogue with the citizens on issues of day-to-day governance”.

       The program is India’s “first visually enriched radio program”.

       The Radio was chosen as the medium of the program due to its wide reach and an estimated 90% of the total Indian population can be reached through the medium.


Significance of the podcast:

1. Apolitical character:

       The program has remained apolitical throughout its journey. Political and sensitive issues were not discussed in the program.

       It mainly focused on highlighting the achievements of ordinary Indians and generating awareness about social issues.

2. Catalyst in igniting mass movements:

       The campaigns mentioned by PM Modi which had the most impact on listeners were Selfie with Daughter, Incredible India, Fit India and Sandesh to Soldiers.

       The most remembered topics were the promotion of Khadi, Drug Free India and Team Tarini.

 

3. Highlighted success stories of Indians:

       Mann Ki Baat has showcased stories of talented individuals across diverse fields, from promoting Aatmanirbhar Bharat to Make in India and space startups.

4. Interactive nature: 

       “Mann Ki Baat” is an interactive program that allows people from all walks of life to participate.

       Citizens can share their views, experiences, and stories. It encourages people to share their ideas and suggestions with the Prime Minister.

5. Wide range of topics:

       The program addresses a range of topics, including social issues, education, healthcare, and the environment.

       It promotes social initiatives such as the Swachh Bharat Abhiyan, Beti Bachao Beti Padhao, and Digital India. The program has been particularly effective in promoting social initiatives

6. Led to positive impact in society:

       “Mann Ki Baat” has become a significant platform for the Prime Minister to engage with the people of India. It has helped to create a sense of unity and shared purpose among citizens.

       It encourages people to work together towards a better future for India.